Monday turned out to be a hectic day in our Featherston Street store. A film crew were there shooting footage for the New Zealand Pavilion at the next World Expo in Shanghai, China. Shanghai is one of the world’s most dynamic cities, and the World Expo it will host in 2010—with the theme of “Better Cities, Better Life”—promises to be one of the greatest shows on earth.

Story Inc are the company developing the visitor experience for the New Zealand Pavilion, as part of a multidisciplinary consortium including Architecture Warren + Mahoney and Coffey Projects. They’re using the footage to showcase life in New Zealand and we’re the only fashion designer and store featured! So with 14 million visitors expected in a city of 20 million it can only be good for business. Topping it all off was the fact that our very own store manager, Kate Breeze, ended up being one of the stars of the show. She of course looked stunning wearing Robyn Mathieson’s dresses from the new summer range, Carousel. For more information on the Expo and New Zealand’s involvement check out the NZTE website.